Charm
AI-powered platform using agentic AI to combat scams and human-centric fraud in financial institutions.
Updated May 2026
Overview
- Website
- charm.sh
- Ownership
- Private
- Segment
- AI for Finance
Product overview
Charm Security offers an agentic AI platform featuring specialized agents like Fraud Investigation, Frontline, and Intelligence Agents, powered by the proprietary HVE™ model for human vulnerabilities. These agents assist fraud teams, customer-facing staff in banks and fintechs with real-time insights, behavioral analysis, and scam disruption via a HoneyBot network. It stands out by integrating fraud expertise with psychological intelligence to address social engineering attacks proactively, unlike traditional transaction-focused tools, reducing losses by 30% and triage time significantly.
Revenue model
Subscription-based model with annual or monthly plans customized for financial institutions, retailers, and digital marketplaces; specific pricing not publicly disclosed.
Moat
- Proprietary Data
- Scale Advantages
- First Mover
Charm.io's key competitive moat is its comprehensive proprietary dataset on ecommerce brands, providing real-time insights into sales, ad spend, trends, and TikTok Shop performance for investors and brands.