Funnel

• Proprietary Data
• Scale Advantages
• Switching Costs
• Ecosystem Lock-in

Funnel’s likely moat is centered on proprietary data and scale advantages from aggregating and normalizing marketing data across many sources, which can improve product insights and benchmarks over time. If the query refers to the marketing analytics company, its defensibility may also come from switching costs and ecosystem lock-in once teams build workflows around its reporting and integrations.