Generac Holdings Inc.
Designer and manufacturer of power generation and energy technology solutions.
Updated April 2026
Overview
- Website
- generac.com
- Founded
- 1959
- Headquarters
- Waukesha, Wisconsin, USA
- Segment
- Power Distribution & Electrical
Product overview
Generac Holdings Inc. designs, manufactures, and distributes energy technology products and solutions worldwide. The company offers residential automatic standby generators, portable generators, commercial and industrial generators, outdoor power equipment, and a suite of clean energy products including solar, energy storage, and home energy management solutions. Founded in 1959, Generac dominates the North American residential standby generator market with a 75% share and has expanded into clean energy technologies.
Revenue model
Sales of power generation equipment, standby generators, portable generators, outdoor power equipment, and clean energy solutions to residential, commercial, and industrial markets.
Moat
Generac's competitive moat is built on dominant 75% market share in North American residential standby generators combined with an extensive dealer network that creates significant economies of scale and switching costs, reinforced by 513 global patents (55% active) and a proven ability to deliver data center generators in 42-45 weeks versus competitors' 75-80 weeks.
Headwinds
Transition to clean energy could reduce demand for traditional generators while clean energy expansion faces competitive pressure.