Pigment

• Proprietary Technology
• Switching Costs
• Ecosystem Lock-in

Pigment’s moat appears to come from proprietary cloud-native, AI-native technology that enables faster implementation, easier model building, and better user adoption than legacy planning tools. This creates some switching costs and ecosystem lock-in as customers expand Pigment across multiple departments, but the moat is still mainly product-led rather than driven by strong network effects or brand dominance.