dbt Labs

dbt Labs creates dbt, the leading open-source tool for transforming data in warehouses using SQL.

Updated April 2026

Overview

Website: getdbt.com
Segment: Data Integration & Pipelines

Product overview

dbt Labs provides dbt Core (free open-source) and dbt Cloud (hosted platform with IDE, orchestration, semantic layer, catalog), enabling analytics engineers to build modular, tested, version-controlled data pipelines via SQL in ELT workflows.. Over 60,000 data teams at companies like Siemens, Roche, Condé Nast, and Sweetgreen use it to deliver trusted, AI-ready structured data powered by the dbt Fusion engine.. It stands out by applying software engineering best practices to data transformation, with deep SQL awareness, automatic refactoring, lineage, and interoperability across warehouses like Snowflake and Databricks without storing data.

Revenue model

Subscription tiers for dbt Cloud: Developer (free, 1 seat/3k models/month), Starter ($100/user/month, 5 seats/15k models/5k metrics), Enterprise/Enterprise+ (custom pricing, higher limits); plus usage-based overages ($0.01 per extra model build)., .

Moat

Network Effects
Platform Effects
Data Flywheel
First Mover

dbt Labs has established itself as the standard for AI-ready structured data through widespread adoption (80,000+ data teams globally) and deep integration across the modern data stack ecosystem, creating a powerful network effect and platform lock-in as organizations standardize on dbt for data transformation and governance.